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Je Ne Sais Quoi of the Month by Oatly

Photography by Alice Schoolcraft I had the pleasure of chatting with Oatly about the Hopeful journey and how it almost came to an early end due to problems with my own mental health.APRIL: CHARLIE WRIGHT, HOPEFUL TRADERSThis is Charlie Wright, founder of what we think is an amazing organization called Hopeful Traders. It’s a social arts project and ethical clothing brand based in London that collaborates with artists affected by homelessness and mental illness to raise money for charities chosen by those artists. We recently spent time with Charlie at his offices in London and here is some of that conversation... READ THE FULL ARTICLE HERE

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Mum's Day Social Enterprise Gift Ideas

My Mum's great and I'm sure a lot of yours are too. She will pretty much do anything to support me and has been for over 28 years and so selflessly intended are all her efforts that even the smallest gesture of appreciation can make her day.⁣ Why not treat your Mum this mothers day to a gift that gives back with one of these beautiful gifts from social enterprises.⁣ 1. Luxury hand wash and lotion by The Soap CoThe Soap Co products are lovingly hand made by people who are blind, disabled or otherwise disadvantaged. For those who maybe can't afford the £23 gift set, they have products starting from £7.⁣ 2. Recycled Notebooks by Hopeful TradersThese A5 notebooks were...

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5 Reasons Why We Use Organic Cotton

All Hopeful Traders apparel uses organic or recycled materials with many of our products being made from 100% organic cotton. This sounds very nice but what actual difference does it make? 1. IT'S GOOD FOR GROWERS⁣Organic cotton uses no toxic pesticides, which are harmful to farmers and their communities. Pesticides are not just harmful to those coming into direct contact but they often find their way into surrounding water supplies.⁣ 2. IT USES LESS WATER⁣1kg of organic cotton requires 7,000 litres of water whereas conventional cotton requires 20,000. That means one organic sweatshirt (around 500g) requires around 6,500 litres less water to produce.⁣ 3. IT DOESN'T POLLUTE THE LOCAL ENVIRONMENT⁣The intensive use of pesticides on conventional cotton inevitably leads to...

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Cupid's Closet: Valentine's Pop Up 07/02 - 17/02

For thoughtful, considerate clothing that keeps on giving. A match made in heaven, sustainable brands Hopeful Traders and Birdsong are getting together for a special Valentine’s Pop Up. Valentine’s need not just be for lovers - show your communities you care. All products in this store have been lovingly created with heartwarming causes in mind. Whether it’s embroidery by a women’s community project or a print designed by the homeless, you can be sure that you are buying something that will leave a shared feeling of warmth and fuzziness. We'd love to see you at the launch event on Thursday the 7th of February! Let us know you're coming here.5pm - 8pm67 Neal StLondon WC2H 9PJ Can't make it? No worries,...

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Subscribe to get your hands on Early Bird Rewards

Subscribe below for limited deals on new products We've just announced our coming Crowdfunder in partnership with JCDecaux, Unltd and Crowdfunder (read more here). But what's in it for me? You know I like to treat the loyal Hopeful crew so I've created some special discounted rewards subscribers to the Hopeful Notebook emails. As you can see we have tonnes of new stuff that will be released into the world on the 1st of December when the Crowdfunding campaign ends. You'll be able to get all the new stock before Christmas and at the best price if you nab the Early Bird deals when the campaign launches this Friday (2nd November). The Deals Any Organic Fairwear Sweatshirt £35- Limited to 15- Value of £48...

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