About Hopeful Traders


We Are Hopeful

Hopeful Traders is an ethical fashion brand that collaborates with creatives affected by homelessness and mental illness on the designs of the pieces that you can see and buy on this site.

Social Impact

Most of our collaborators receive 10% of revenue from sales with a further 5% going to a charity they have chosen to support. This is often a charity that has supported them or still does. Some of our collaborators choose to forego their fees in favour of further supporting Hopeful and their chosen charity.


David Tovey and Charlie Wright by Rosie Matheson for VICE

Marginalised Voices

One of the biggest barriers to social inclusion felt by vulnerable people, especially those that are homeless, is that their voices are rarely heard. By sharing the stories and creative work of our collaborators we hope to give all people affected by these issues a voice and to create conversation about how we can make sure no one is left out of our society.

Ethical Production

At Hopeful Traders we strive to ensure that all of our products are manufactured in an ethical manner, with minimal impact on the environment and positive impact on the people who make them.

All of our garments are organic and made in factories certified by the Fairwear Foundation who ensure safe, happy working conditions and living wages.

Domas and Zin by Joe Gainsborough

Click here to see 5 reasons we use organic cotton 

All the printing and customisation is then done in London. Most of our printed products are printed using only water based inks as they have less impact on the environment and we think they look better anyway. We do still stock some products that contain plastisol ink but we won't be making any more using these inks in the future.

Still have questions? Check out our FAQs

To keep up to date with our work and other social and creative projects, subscribe to Hopeful Notebook below.